Thursday 3rd April 2025; 09:00 – 17:00

Multicultural Apprentice Reception; 17:00 – 18:30

Millennium Point, Birmingham

The Apprenticeship Branding Conference – Engage is a dynamic leading industry event, in partnership with the Multicultural Apprenticeship & Skills Alliance and ThinkFest, where we explore innovative strategies for apprenticeships, focused on building and empowering engaging brands that connect and elevate. Renowned expert leaders and professionals will attend and present on effective company and personal branding, recruitment, attraction, engagement and development techniques, collaboration and empowering organisations to attract and retain the best talent in the competitive world of apprenticeships and skills.

Headline sponsored by UCAS and Supporting Sponsor Youth Futures Foundation, and with over 300 expected delegates, The Apprenticeship Branding Conference-Engage scheduled for 3rd April 2025 at Millennium Point, will explore innovative strategies for apprenticeships, focused on building and empowering engaging brands that connect and elevate.

In addition, we are also hosting a Post Conference Apprentice Meet Up with an expected 100-150 apprentices attending to meet with delegates and exhibitors.

Building

Building a strong brand requires effective engagement with diverse communities. To attract a wider pool of talent, it’s important to focus on widening participation and promoting equity in apprenticeship programmes. Through actively engaging underrepresented groups and tailoring messaging to reflect diversity, your brand can appeal to a broader audience. This approach strengthens your brand while embedding inclusion and access to opportunities in apprenticeships.

Empowering

Strengthening branding starts with developing and leveraging it effectively for apprenticeship attraction, engagement, progression, retention, and social mobility. By building a brand that resonates with diverse talent, you can improve recruitment processes to attract and retain the best apprenticeship candidates. A strong employer brand enhances talent acquisition and promotes social mobility and career progression within your organisation.

Connecting

Elevating a strong brand involves enriching the apprenticeship experience through tailored programmes, skills development, effective mentorship, and enhanced learning opportunities. Through focusing on participant-centred models and developing holistic growth, organisations can create an environment that supports apprentices ‘ personal and professional development. This approach leads to improved retention rates and promotes social mobility, empowering apprentices to succeed and thrive

Headline Sponsor UCAS

” UCAS is delighted to support the Apprenticeship Branding Conference – ENGAGE, a dynamic industry event that explores innovative strategies for engagement on apprenticeship programmes.”

Supporting Sponsor Youth Futures Foundation

“As proud patrons of the Multicultural Apprenticeship and Skills Alliance, we are excited to be the Supporting Sponsor for this year’s Apprenticeship Branding Conference – ENGAGE.”

“Apprenticeships are the cornerstone of a thriving economy, empowering individuals with skills and businesses with talent. The Apprenticeship Branding Conference – Engage, will champion the power of collaboration, innovation, and opportunity to shape the future of the workforce. We hope to see many of you at the conference. Thank you to UCAS, Youth Futures Foundation and Compass Group UK&I for their support.”
Safaraz Ali, CEO of the Apprenticeship Branding Conference-Engage

To find out more and purchase a ticket click onto the Apprenticeship Branding Conference Website below:

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