Are you making the most of your supplier relationships?
by Steve Thorpe, Head of Sales and Marketing, CogniSoft
We are all guilty of focusing on our customers, and for the most part this is completely logical. However, supplier relationships can contribute just as much to your company’s advantage in the marketplace over your competitors.
Are you in regular contact with your suppliers and partners? Do they know what your pain points are? Do you wait for problems before getting in touch?
These questions and many more should be asked constantly by you with your suppliers. Your suppliers must be more than companies you buy goods and services from, they should also be your partners and often advisers.
Your supplier relationships are never more important than right now given the disruption to ‘business as usual’ caused by the Covid-19 Pandemic. Working patterns and environments have changed and working from home has become a reality for most of us. Social distancing is now a phrase we’re all familiar with and will have to observe. However, while there may be other priorities, staying in touch with your suppliers is critical.
Of course there is an obligation for your supplier to contact you, after all you’re the customer right? Ask yourself how many times have you decided not to take that call from your supplier? Is it because you are truly busy? Is it because your world is problem-free or perhaps you think they’re just trying to sell you something?
The reality is, they are probably trying to sell you something but that shouldn’t be seen as a bad thing, after all you can always say no if it’s not for you. However, just maybe they are also trying to help by showing you something that could genuinely make your life easier or your business more effective; think cost benefit, not just cost!
One other area that is often overlooked by customers, are those supplier conversations that focus on whether you are getting the best from the available products you have. So sometimes your supplier isn’t trying to sell you something new, they are just looking to bring your attention to how you can get the most from what you already got and have already paid for. This is one of the most valuable service customers get from the Value-Adder or Partner supplier relationships.
For instance, if you knew a call today from a supplier was, informing you that they could make remote or home working a reality or drawing your attention to features that would make a real difference to your organisation, wouldn’t it be worth you answering that call?
Alternatively, why not pick up the phone today and speak to your account manager, let them know what new challenges you face and ask if they can help. We can assure you that this will certainly get their fullest attention.
Whether we call our customers or they call us, here at CogniSoft we encourage our account managers to build relationships with their customers. Consequently, they can better anticipate their needs and play a more significant role in helping bring about efficiencies and greater productivity.
The Government's recent change in approach, with instructions for us all to work from home and avoid unnecessary social contact, only highlights the need for us to change our working patterns and practises to ensure our organisations can continue ‘business-as-usual’.
CogniSoft have been delivering Case Management Systems to the Employability sector for over 35 years. CogniSoft also has a range of products & features that will make the transition to remote working less painful, including electronic signatures, bulk & automated communications
In addition, all CogniSoft’s systems are
- web-based: No installation required, zero maintenance, accessible anywhere,
- secure & stable.
- platform and device independent: meaning your team can access the system from any internet enabled device, anywhere.
- stable, secure & responsive: As our servers are doing all of the hard work, your employees don’t need the latest equipment to work effectively .
- resilient & protected: CogniSoft infrastructure is designed to cope with the potential increased demand that remote working represents, with all the inbuilt resilience and protection you will need.
If you would like to know more about our systems and services, either visit www.cognisoft.co.uk, call us on 0161 777 2900 or email firstname.lastname@example.org