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Welcome George Baines FIEP

Posted By Heather Ette, 11 May 2017
Updated: 09 May 2017

Welcome George Baines FIEP

The IEP is really pleased to announce the Fellowship of George Baines FIEP.

George started Standguide Ltd in 1990 with Careers Adviser colleague Phil Slater. They were working for Salford Careers Service as part of the Unemployment Specialist Careers Officers team, working with NEET young people in Salford. Following the organising and delivery of a successful Careers Convention for year 11 students throughout Lancashire at the Guild Hall in Preston in 1992 Standguide secured their first Employment Services contract in 1993, delivering short mandatory courses for one year plus unemployed customers (Jobplan Workshops) gradually adding Jobsearch Seminars and Jobclubs into the business. From 1998, the company grew across Greater Manchester, Cheshire, the North West and Staffordshire, successfully delivering all strands of New Deal, moving to Flexible New Deal in 2008 and the Work Programme from its inception in 2011 to current day.

More recently Standguide have secured Skills Funding Agency work from 5 Prime Contractors, delivering Skills Support for the Unemployed, Skills Support for the Workforce and Skills Support for Redundancy. Standguide are also successfully delivering a variety of DWP contracts across Greater Manchester, Lancashire. Cheshire and Central England under the new Dynamic Purchasing System, securing 40 contracts to date. Standguide’s most recent success is securing the New Enterprise Allowance Phase 2 programme in Central England as Prime Contractor to DWP, where they will be supporting people into self-employment who are starting their own businesses.

On becoming a Fellow of the Institute of Employability Professionals (IEP), George comments; ‘As a Careers Adviser, I was lucky enough to be funded, trained and supported by the Local Government Training Board over a two-year learning and working period leading to a Diploma in Careers Guidance. I genuinely felt, as a professional service, Careers Advisers were valued in terms of their knowledge and skills, enabling them to help and support young people (and their parents) at a vital point in their career development’.

‘In the process of getting Standguide off the ground and recruiting staff to deliver advice, guidance and support services to unemployed adults it became obvious that staff training and development was vital to ensuring a quality, effective service for our clients, and Standguide have always invested in staff, including having a Staff Learning and Development Manager in the business. In our sector, we know that colleagues with the right personal qualities (Drive, Enthusiasm, Positivity, Energy, Commitment, Determination, Empathy) and the right training and ongoing support from colleagues and managers can make a huge difference to the lives of people who come to us with no self-belief, no direction and a complete lack of hope for the future.

Front line working in our sector can be exhilarating and rewarding; it can also be stressful and challenging. The Institute of Employability Professionals have recognised that colleagues in our sector need the opportunity to recharge and take time out to develop their skills and secure related qualifications in Information, Advice, Guidance and Mentoring; they need to be kept up to date on issues relating to Health, Benefits, Qualifications and funding; they need to have a dialogue with fellow professionals and benefit from peer to peer support. It is that combination of the support we give colleagues within our business and the additional support of our professional body, the IEP, that will ensure our customers get an effective and quality driven service’.  

Speaking of George’s inauguration into IEP Fellowship, IEP Chairman Scott Parkin FIEP said ‘George’s original background as a Careers Adviser means he understands completely the importance of training and development in our profession and the values that are central to providing an effective service to our customers. George’s experience and knowledge will bring real value to the IEP and to our members and we are delighted to have him join us as a Fellow.”


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